Boardwalk’s vision has always been to uplift the lives of Filipinos through the business. The owners believe that the success of the business lies on the success of its dealers, which has proven to be the company’s formula for the past 19 years.
To celebrate the success of Boardwalk dealers and their families nationwide, the company launches its Angat ang Pamilya sa Boardwalk campaign to highlight families whose lives has been made successful through the Boardwalk business.
Boardwalk’s Business Ambassador, Ms. Kris Aquino, believes that the success of a family does not only lie on one person. “Noy would not have been president kung mag-isa siyang nangangampanya. We all needed to do our share in helping”. By maximizing the returns of direct-selling and networking, Boardwalk members are able to provide additional income for their families. “In the Philippines, a successful family means children are able to go to school, all the members are healthy and are able to eat three square meals a day. A successful family is your strongest support system,” imparts Kris.
Angat ang Pamilya aims to widen the reach of Boardwalk’s income opportunity. As Kris states, “I want [this] to work because every family that will have more employment would mean a better economy for the entire Philippines. You keep hearing all these reports about the economy being good, pero ang nagbenefit lang was the AB market, which only consists of 8 percent of our population. Ano ang nangyari sa other 92 percent? With Angat ang Pamilya, sana ang [buhay ng] buong 92 percent na ‘yon ay maging maginhawa din”.
Join Boardwalk as it welcomes the new regime with a commitment to improve the lifestyle of the Filipino family.