Uplift the lives of every Filipino. For over 20 years, that has been the credo that Boardwalk lives by.
From allowing every Filipino to be the best that they can be through their world-class and affordable fashion items to letting them live out their dreams through the wonderful business opportunities they offer, Boardwalk has always been about improving the Filipino way of life.
As we move towards the brand new year of 2012, Boardwalk understands that in order to be an agent of change, one must also take into consideration the environment to boost the human psyche and inspire people to achieve great things, not only for himself, but for the rest of the community as well.
That is why Boardwalk has begun to promote the ''Boardwalk Para Sa Kalikasan'' campaign. Starting with Boardwalk's eco-friendly shopping bags and the recently concluded 11.20.2011 A Run For The Pasig River, the initiative's goal is to create a beautiful world where each and every Filipino can thrive in and succeed.
The advocacy run for the Pasig river last November 20, 2011 aims to save the Pasig river and let today's generation enjoy it as much as the previous generation did. Saving the river won't be done overnight and through the ''Boardwalk Para Sa Kalikasan'' campaign, the biggest direct-selling company in the country hopes the Pasig river will soon have its former glory back.
The ''Boardwalk Para Sa Kalikasan'' movement doesn't end there. With the help of some volunteers, Boardwalk continues to promote a beautiful world through tree-planting activities and by encouraging each Filipino to recycle.
There is so much we can do for our environment and with the help of every Filipino, the message that the ''Boardwalk Para Sa Kalikasan'' program wants to bring across won't fall on deaf ears.
It will be only a matter of time before we can finally wake up to a beautiful world.