1. The #BWPhotoMe Contest is open to all children ages 5 to 14 whose parents, relatives, or legal guardians are newly-registered Boardwalk Personal Shoppers. Registration period is from August 6 to November 30, 2018.
  2. If the child’s parent, relative or legal guardian has not registered as a Boardwalk Personal Shopper yet, he/she may register via Boardwalk branches and outlets.
  3. Once registered as a Personal Shopper, the parent, relative, or legal guardian must have a minimum purchase amount of P1,000.00 net of returns and net of discount from the Generation me and/or the Fresh Year, Fresh Style catalogue. Purchase must be made within the selling period from August 6 to November 30, 2018.
  4. Visit and accomplish the following:
    1. Enter email address to proceed.
    2. Read and agree to the terms and conditions stated in the Mechanics & Eligibility Requirements.
    3. Subscribe to the Boardwalk newsletter for email verification.
    4. Verify email.
    5. Fill-out the application form:
      1. Transaction No.
      2. Branch
      3. Name of Child
      4. Gender
      5. Date of Birth
      6. Name of parent, relative or legal guardian
      7. Address
      8. Email Address
      9. Mobile no.
    6. Upload the scanned copy of the following documents:
      1. Birth certificate or any valid government ID of the parent, relative, or legal guardian
      2. Child participant’s birth certificate
      3. Signed authorization letter (for legal guardians)
      4. Filled-out Parental Consent and Waiver Form
    7. Upload photos of the child with the following specifications:
      1. One (1) full body photo in school uniform wearing Boardwalk school shoes and bag. (Background must be any spot or setting within the school or campus)
      2. One (1) full body and one (1) close-up photo wearing plain white shirt and shorts in white background
    8. The site will produce content containing the photos of entrant.
  5. Entrants will be classified into the following categories (age will be based on date of submission of requirements):
    1. Junior Kids5 – 7 years old
    2. Kids8 – 10 years old
    3. B-Tweens11 – 14 years old
  6. Submission and posting of photo entries will only be until November 30, 2018, 11:59PM.
  7. All photo entries will then undergo the voting process from December 1 – 31, 2018 via
  8. Once voting has been closed, all photo entries will be properly screened with the presence of a DTI representative on January 7 – 10, 2019, 3:00PM at Boardwalk’s main office in Ortigas Center, Pasig City by a set of esteemed judges:
    1. Photographer
    2. Creative Director
    3. Stylist
    4. Designer
  9. Below are the criteria for judging:
    Register on Photos
    The child must be pleasant and radiant in photos whether raw or edited
    The child’s overall look must consist of the right match of products
    Adherence to Theme
    The child must be dressed based on the required theme or look
  10. Boardwalk shall declare 1 boy and 1 girl winner and another set of boy and girl runners-up per category or a total of 6 winners and 6 runners-up. Breakdown of awardees are as follows:
    1. Junior Kids:5 – 7 years old
      • 2 grand winners (1 boy and 1 girl)
      • 2 runnners-up (1 boy and 1 girl)
    2. Kids:8 – 10 years old
      • 2 grand winners (1 boy and 1 girl)
      • 2 runnners-up (1 boy and 1 girl)
    3. B-Tweens: 11 - 14 years old
      • 2 grand winners (1 boy and 1 girl)
      • 2 runnners-up (1 boy and 1 girl)
  11. Boardwalk shall also award the top five (5) photo entries with the most number of votes. They will receive the Voter’s Choice Award. This is regardless of the entrant’s age, gender and category.
  12. All awardees will receive a notification via registered mail, email, and SMS.
  13. Announcement of winners, runners-up and special awardees will be made on Boardwalk’s Main Facebook page on January 16, 2019 at 10:00 AM.
  14. The awardees will receive the following prizes:
    1. Grand winners:
      1. Two (2) Boardwalk OOTD packages
      2. Two (2) photo shoot projects
      3. P20,000.00 cash prize
    2. Runners-up:
      1. One (1) Boardwalk OOTD package
      2. P10,000 cash prize
    3. Voter’s Choice Awardee:
      1. Entry with the highest number of votes: P5,000.00
      2. Entry with the second highest number of votes: P3,000.00
      3. Entry with the third highest number of votes: P2,000.00
      4. Next two (2) entries with the highest number of votes: Boardwalk Gift Certificates worth P1,000 each
  15. Promo period is from August 6 to November 30, 2018


  1. Boardwalk employees of the main office, branches, outlet stores, its subsidiaries and agencies, and their relatives up to the third degree of consanguinity or affinity are disqualified from joining the contest.
  2. A purchase requirement worth P1,000.00 from ther Fresh Year, Fresh Style catalogue shall qualify the participant to join. Transactions from P999.99 and below are not qualified.
  3. A purchase requirement of P1,000.00 is per entry/per child, should the participant register more than one child.
  4. Cash prizes are not convertible to products while OOTD packages as prizes are not convertible to cash.
  5. All winners, regardless of location, must claim their prize from the nearest Boardwalk branch.
  6. Upon announcement of winners, the 6 identified runners-up and 6 identified grand winners must claim their prize within 60 days and must present one (1) valid student or government ID.
  7. Prizes not claimed within 60 days from receipt of registered mail will be forfeited in favor of Boardwalk with prior DTI approval.
  8. Prizes are tax exclusive which means that 20% tax will be shouldered by Boardwalk for prizes exceeding P10,000.00.


  1. Child participants must be from age 5 to 14 years old during the promo duration to be qualified to join.
  2. Failure to provide all necessary requirements would mean an automatic disqualification from the competition.
  3. The parent/relative/legal guardian will be required to sign the Parental Consent & Waiver Form. Forms are available at the branch or may be downloaded via the website at
  4. More than one application per person is allowed as long as the child’s age is within the age range of the categories.
  5. Participants must be in excellent physical and mental health.
  6. The competition is open to Filipinos residing in the Philippines.
  7. Those of foreign nationality are also eligible to join as long as the parent, relative or legal guardian is able to present official documents showing that the child has Filipino lineage.
  8. Foreign participants are required to secure all permits and documents in order for them to fulfill their obligations to Boardwalk Philippines if they win the competition.
  9. The parent, relative or legal guardian of all winners should secure a DOLE Permit for the child.
  10. Participants must have no existing contract/project with any other fashion and direct selling companies.
  11. If selected as winner, participants must not accept projects or sign a contract with any other fashion and direct selling company until their contract expires.
  12. The winners should agree to sign release forms and waivers that will be required by Boardwalk Business Ventures, Inc. before conducting photo shoots.
  13. Winners must be willing to adjust his or her schedule for the photo shoot. Failure to attend would mean an automatic nullification. Boardwalk reserves the right to find a replacement for the disqualified winner.
  14. Boardwalk will not force the participants to do anything that would violate their religion, traditions, and other personal beliefs.
  15. Participants and awardees must agree that all the photos and videos that will be produced during and after the competition will become Boardwalk’s property.

Per DTI-FTEB Permit No. 9068, Series of 2018.